Search Engine Optimization
Our SEO Experience
We have powered thousands of small business SEO campaigns to first page results. With our best in class technology and dedicated staff, we allow companies to focus on running and building their businesses. The vast majority of consumers search on Google before making a buying decision. We give small to medium businesses and franchises the visibility they need on desktop and mobile searches.
Learn About Search Engine Optimization
How does SEO improve my business?
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
What is on-page vs off-page SEO?
Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.
Should people do SEO if they already rank?
Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.
Can anyone guarantee first page rankings?
No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
What’s the connection between GMB?
Google Business Profile is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.
Can my business show up on Google Maps?
Yes, if all the relevant details are properly filled out on the Google Business Profile section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos, and getting reviews is advantageous to inclusion in this area of Google search.
What are backlinks and why are they important?
These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and black hat SEO are over. At SM, we take time and make sure the backlinks come from relevant sites that are true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.